Mat Zucker is a senior partner and digital marketing leader based in Prophet’s New York office. Co-leader of the firm's global marketing & sales practice, Mat helps clients transform digitally, finding new areas of growth in marketing, content and communications. Mat is passionate about helping companies creatively connect and engage with their customers through precise targeting, motivating content and effective channel choices. A pioneer in the digital landscape, beginning with work for Nabisco and Rayovac batteries, he brings nearly 30 years of interactive marketing, advertising, social and content experience to Prophet.
Previously, Mat was Global Executive Creative Director at Razorfish and has also served as Chief Creative Officer at OgilvyOne New York, reinventing direct marketing for the digital age and managing more than 70 creative directors, art directors, copywriters, designers and user-experience experts and building a portfolio of award-winning work for clients across industries. He also has held leadership roles at R/GA and Agency.com New York.
A graduate of Cornell University, Mat started as a copywriter at FCB, romancing recipes for Fleischmann’s Egg Beaters and radio ads for AT&T. In addition to writing for publications including Advertising Age, Digiday, The Content Management Institute and Forbes.com, he’s a podcaster, including Cidiot and marketing career podcast Rising.
“You can’t optimize your way to growth anymore. You need a digital marketing strategy that is deeper and richer. It has to be holistic and human.”
- Digital Transformation
- Content Strategy